Thursday, November 02, 2006

Flash response

As journalists, we strive to deliver the news while keeping the viewer entertained. As new technology develops, our jobs are getting easier and easier.

For example, by blending elements in Flash video, wecan help bring the consumer closer to the story. It's interactive, has the potential to evoke more emotion than text and picture alone, and works well on either Mac or PC format.

Just think: the news is no longer just regurgitated, but instead can be presented through pictures and natural sound, allowing the viewer to get a feel for the actual event instead of the cold indifference of text. No matter how you slice it, it is still more personsal to hear the shrieks of sports fans or fire victims than to merely read it.

Moreover, flash provides for excellent 'filler,' (or non-hardness aspect) such as quizzes to see how well a person understands an issue.

I believe that the best part of flash is that it gives the reader the reigns to pick and choose what aspect of a story they view. With so many facets available, they can navigate the module and spend as little or much time as they want browsing.

Still, there are a few drawbacks, such as the iniability to print off pages from flash. (This might be fixed later, as was the blurry text problem.)

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