The idea of feedback

Chapter 1 made a brief mention of 'feedback' as one of the thing that Flash enables.
The readiings didn't go very far into this point, but I think that feedback may be one of the big things that Flash brings to the table. Mostly, feedback is superficially thought of (and the readings are guilty of this too) as simply 'two-way' communication. To be sure, it is this, but it is also more. The flexible message boards that you can build in flash allows for content that other reader can easily comment on. But the amazing thing is that when they do this, author can amend the content to comport with the criticisms. When that happens, the content is fudamentally different than when it started. Any new criticsms of the work will then continue the process of feedback until a unique and consensus-building 'equilibrium' is established. This process lends itself more toward text than images: text can be edited on any scale, from microscopic to macroscopic. Images and video are not so easy. Changes to images tend to destroy the images. Thus, pictures and video must be either accepted or rejected wholesale. It is interesting to consider that the while text is the most 'dry' of the mediums, and producers of all stripes scramble make their websites 'move', the simple printed word is the best way to take advantage of Flash's unique feedback possibilities.