writing the package

Fred Shook's "Writing the Package" was helpful to those of us still getting used to telling stories in a visual medium like video. Although it seems obvious, too often we set out with only an idea in our heads of what we want our story to be and the kinds of shots we want without compiling our thoughts in an organized way. By making a plan for the different types of shots we want (and need), our stories will be clearer and easier for viewers to follow, even if by following a blueprint it seems to be a little less creative.