Writing the Package

It immediately occured to me that this 'package' deal was alot like the inverted pyramid from newsprint. Just like the package has the story focus, a newspaper story written in the inverted pyramid style has the lead sentence, and it is followed by the nut graf, which is the analogue of the studio lead-in in the television package. (i.e. why should I care?)
The second thing that occurs to me is that where the purpose of the inverted-pyramid for newspapers is to keep the attention of the flighty readers just long enough to convey the information, the purpose of the package scheme for TV is to keep the viewer entertained. I think it's clear that the viewer gives TV more leeway than the reader gives newsprint. Reading takes patience.
Natural sound should be used 'liberally', according to the reading. This is in direct contrast with the rule in newspapers which is to keep description short and sweet. I suppose this is because unlike newsprint, TV washes over the viewer with multiple layers of impressions and information, whereas print can only convey one thing at a time. Stream-of-consciousness is close as print can come to a 'washing over' experience, but experiments in stream-of-consciousness are usually dubious at best. This probably has some connnection to Marshal McLuhan's idea of 'hot' and 'cold' media, like TV and print, respectively.